Our Living Brand
Health Sciences is six top schools working as one
Every angle explored, every way possible
An Indomitable Spirit of Yes
Our brand is built on a foundation that defines, grounds and connects all messaging, visual expressions and experiences. We call this the brand strategy. It’s a framework that acts as a North Star for all branded communications and expressions. It’s who we are, what we stand for and how we show up to our audiences.
Change isn’t inevitable.
It takes direct and deliberate action.
And to radically transform health and health care, it takes a little more.
Exploring every angle, seeing every perspective and understanding every community we face. It takes bringing together every bright mind from every one of our six schools. It takes maximizing every dollar earned—and soaking up every opportunity our city has to offer.
Because when we create a place for ideas to flow, when we foster a mindset that says nothing’s off the table, when we are driven to do whatever it takes to help, we advance health in every way possible.
About Our Lockups
Primary Lockups
When representing health sciences, always use a health sciences unit lockup. These lockups pair the health sciences name alongside the institutional shield and wordmark, ensuring brand cohesion between both the institution and the health sciences.
There are three layout variations for these unit lockups. The horizontal lockup should be the primary variation, while the vertical and stacked lockups should be used in situations with limited space.
Individual programs and departments should use a program lockup. The program or department’s name should always be preceded by the name of the school it falls under. These should not be edited or adjusted in any way. Program lockups are available in both color variations.
Six-School Name Lockups
Featuring the names of Pitt Health Sciences’ six individual schools on external-facing materials increases brand recognition and cohesion between these schools and Pitt Health Sciences. We recommend that all six of the school names be featured on all external-facing materials, if space and size allow.
Health sciences is the larger name for the collaboration among our six schools. Paired alongside the health sciences unit signature, using the six school name lockup can ensure equal representation of all six schools. The schools must be listed in full name (minus “School of”) and in alphabetical order.
Other variations of the six school name lockup can feature the health sciences name. These lockups are available to download below.
Brand Assets and Elements
We have developed some key brand assets and resources for you to use in your print and digital communications. Use the links below to access familiar fonts, like Merriweather and Roboto, an in-depth Canva board and our new six-block graphic.
Using Our Brand Colors
The Pitt Health Sciences brand elevates the institutional Pitt Royal color alongside a clean white to create a sub-brand that is distinguished from the institutional brand.
Primary and secondary colors should be used regularly on all collateral, while accent colors provide flexibility for small-use cases like statistics and infographics.
Primary Colors
Pitt Royal
RGB: 0/53/148
HEX: #003594
CMYK: 100/75/0/6
PMS: 661C
White
RGB: 255/255/ 255
HEX: #FFFFFF
CMYK: 0/0/0/0
PMS: N/A
Secondary Colors
Pitt Gold
RGB: 255/184/28
HEX: #ffb81c
CMYK: 0/38/9/0
PMS: 1235C
Orange
RGB: 247/145/30
HEX: #f7911e
CMYK: 0/52/100/0
PMS: N/A
Light Blue
RGB: 102/178/227
HEX: #66b2e3
CMYK: 56/15/0/0
PMS: N/A
Black
RGB: 0/0/0
HEX: #000000
CMYK: 0/0/0/100
PMS: N/A
Accent Colors